Projekt Corporate Culture and Regional Embeddedness - CURE
CURE - Corporate Culture and Regional Embeddedness
Leitung: Ludger Heidbrink
Mitarbeit: Björn Ahaus, Patrick Linnebach, Cordula Obergassel
Beteiligte Forschungsinstitute sind das Institut Arbeit und Technik (Koordinator) Gelsenkirchen, die István-Széchenyi-Universität, Györ, Ungarn, die Universität Cardiff, Wales, die Radboud-Universität Nijmegen, Niederlande, die Fachhochschule Nordwestschweiz, Olten, Schweiz und die Wirtschaftsuniversität Wien, Österreich
Laufzeit: Anfang 2007- Ende 2009
Beginning with January 1st 2007 the research project CURE (Corporate Culture and Regional Embeddedness) started at KWI, Essen. CURE is an EU-funded project hosting researchers from six European countries conducting a series of case studies to compare the effect and interrelatedness of corporations within their region and how this regional embeddedness enhances innovation. The two overall questions are:
Which types of regional culture are of interest for which type of enterprise?
How do corporate and regional cultures interact and how do they influence each other?
The focus of study basically is on the process of interaction and cultural change. Interaction as understood in the project can take place in different forms: It can concentrate on material, symbolic or knowledge flows. Insofar we understand regional culture, especially if it is innovative and knowledge based as potential and not as a given fact, and we want to study cultural change that puts this potential to life.
The KWI unit of the project represented by Prof. Dr. Ludger Heidbrink, Björn Ahaus, Patrick Linnebach and Cordula Obergassel especially takes care of the ethical issues involved in the question of the project. Corporate Ethics (CE) focuses around the argument that an intact corporate culture is the pre-condition for the development of CE. Corporate culture in return is to be understood as the values, norms, and patterns of orientation that contribute to the employees' identification with their company. The researchers from the KWI basically concentrate on the question of Corporate Social Responsibility (CSR) and how responsibility contributes a corporate culture that enhances innovation and growth. CURE cooperates closely with the research unit “Kulturen der Verantwortung” that is also located at the KWI.