{"id":8877,"date":"2022-03-29T14:00:08","date_gmt":"2022-03-29T12:00:08","guid":{"rendered":"https:\/\/staging-v2.kulturwissenschaften.de\/?post_type=veranstaltung&#038;p=8877"},"modified":"2022-05-19T12:12:56","modified_gmt":"2022-05-19T10:12:56","slug":"the-new-spirit-of-capitalism","status":"publish","type":"veranstaltung","link":"https:\/\/www.kulturwissenschaften.de\/en\/veranstaltung\/the-new-spirit-of-capitalism\/","title":{"rendered":"Theory as a Cognitive Good and the &#8216;New Spirit of Capitalism\u2019"},"content":{"rendered":"<p>A euphoria for speculation, generalization, and abstraction swept through the American academic humanities in the late 1960s and the 1970s. \u201cSuddenly, an Age of Theory,\u201d Elizabeth Bruss observed. This talk explores how and why Theory, in classrooms, at institutes, centers, and conferences, and in publications, became a \u201ccognitive good\u201d in the sense given by Rens Rod and colleagues: an epistemic tool of \u201cknowledge-making disciplines,\u201d circulated \u201cwith the purpose of knowledge production\u201d and \u201ctransferred across disciplinary boundaries.\u201d This story is also part of the longer \u201chistory of critique.\u201d Like the modernists who sought freedom from conformist attachments, Theorists, by way of art\u2019s power to demystify and undermine social bonds seen as cruel and repressive, performed a Sisyphean labor that subverted the \u201cties that bind.\u201d The progressive political effects of the development and trading of Theoretical cognitive goods were legion. Coming intellectually of age in and after the post-Sixties breakdown of the appearance of consensus, Theorists extended the broader post-1960s artistic critique of culture\u2019s stress on individualism, imagination, antiauthoritarianism, and freedom. Yet Theorists also ironically came to firmly personify the hyper-individualist neoliberal work ethic. The \u201cindustry of high-tech theory,\u201d Camille Paglia observed, was an industry \u201cas all- American as the Detroit auto trade.\u201d Indeed, as elaborated by Luc Boltanski and Eve Chiapello, the \u201cnew spirit of capitalism,\u201d a postsixties \u201cideology that justifies engagement in capitalism,\u201d animated Theory and possessed Theorists, as well as spaces that circulated Theory, such as the Theory and History of Literature book series, Theory journals, and the Critical Theory Institute.<\/p>\n","protected":false},"featured_media":0,"template":"","event_category":[45,460],"class_list":["post-8877","veranstaltung","type-veranstaltung","status-publish","hentry","event_category-colloquium","event_category-events-in-english"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kulturwissenschaften.de\/en\/wp-json\/wp\/v2\/veranstaltung\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kulturwissenschaften.de\/en\/wp-json\/wp\/v2\/veranstaltung"}],"about":[{"href":"https:\/\/www.kulturwissenschaften.de\/en\/wp-json\/wp\/v2\/types\/veranstaltung"}],"wp:attachment":[{"href":"https:\/\/www.kulturwissenschaften.de\/en\/wp-json\/wp\/v2\/media?parent=8877"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.kulturwissenschaften.de\/en\/wp-json\/wp\/v2\/event_category?post=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}