The Gimmick as Aesthetic Judgement and Capitalist Form. Virtual Lecture by Sianne Ngai starts „Carte Blanche II“ Series

This talk explores the gimmick as both a form that simultaneously repels and attracts us and the judgement by which we express this ambivalent mixture of feelings. As both a compromised aesthetic form and equivocal aesthetic judgement stemming from the recognition of interlinked contradictions surrounding labour, time, and value, the gimmick offers us a surprisingly rich place to think about capitalist aesthetics and the intertwining of technique and enchantment therein.