Project Corporate Culture and Regional Embeddedness - CURE
Principal investigator: Ludger Heidbrink
Collaborators: Björn Ahaus, Patrick Linnebach, Cordula Obergassel
Funded by: European Commission
Beginning on January 1 2007, the research project CURE (Corporate Culture and Regional Embeddedness) is based at the KWI, Essen. CURE is an EU-funded project hosting researchers from six European countries conducting a series of case studies to compare the effect and interrelatedness of corporations within their region and how this regional embeddedness enhances innovation. The two overall questions are:
- What types of regional culture are of interest for which type of company?
- How do corporate and regional cultures interact and how do they influence each other?
The focus of study is basically on the process of interaction and cultural change. Interaction, as understood in the project, can take place in different forms: It can concentrate on material, symbolic or knowledge flows. Insofar as we understand regional culture, especially if it is innovative and knowledge-based as potential and not as a given fact, and we want to study cultural change that brings this potential to life.
The KWI unit of the project represented by Prof. Dr. Ludger Heidbrink, Björn Ahaus and Patrick Linnebach especially considers the ethical issues involved in the questions addressed by the project. Corporate Ethics (CE) focuses on the argument that an intact corporate culture is a rperequisite for the development of CE. Corporate culture, in return, is to be understood as the values, norms, and patterns of orientation that contribute to the employees' identification with their company. The researchers from the KWI concentrate primarily on the question of Corporate Social Responsibility (CSR) and how responsibility contributes a corporate culture that enhances innovation and growth. CURE cooperates closely with the research unit “Kulturen der Verantwortung” that is also located at the KWI.